Checkmating the Big Ten: Calling the ACC
The topic of conference expansion in college athletics comes up from time-to-time with the last major move being the ACC raid of Big East teams Virginia Tech, Boston College, and Miami (FL). The Big East was forced to reshuffle with unknown teams in Louisville, Cincinnati, and South Florida, which may thought would result in the death of the Big East conference at least in terms of remaining a BCS auto-bid recipient. That proved false, with Louisville provide a strong team in the first years, an improved South Florida, and Cincinnati currently leading the Big East with an undefeated record and a Top 5 national ranking.
With that said, I’m going to let you in on a little secret. Expansion by major conferences is coming again and is going to be led by the Big Ten scooping in and taking either Rutgers or Syracuse for the New York City television market to rape every grandmother in the New York/New Jersey with in-footprint Big Ten Network fees. Of course, that will only be after Notre Dame rejects them to stay an independent and funded by NBC. That will not be the end of it though. You will quickly see the ACC, PAC-10, and SEC evaluate their own options to increase revenue and prestige within the individual conferences.
The ACC may be the only conference that could challenge the Big Ten for viewership in the Northeast region, which contains most of the largest television markets. If the Big Ten does make the decision to take Rutgers for the New York/New Jersey market couple with Penn State’s large pool of alumni in the region, the Big Ten would be uncontested for Northeastern viewership. It would be a vulnerable viewership though, with the Big Ten being a Midwestern conference…one that could be overthrown with the right moves.
The ACC made the decision years ago to come north of the Mason-Dixon Line to grab either Boston College or Syracuse (with BC eventually going to the ACC). What is stopping them from doing it again? More importantly though, what would be the potential gain in making a move again?
Theorize for a second that the Big Ten does take Rutgers. It is a logical pick for the Big Ten, as it does not provide another challenger to Ohio State and Michigan in football and gains them the biggest television market for the Big Ten Network. Big East teams would be scrambling not to secure a replacement for Rutgers this time around, because frankly there is not another team that would make a worthwhile selection and be realistic at the same time. An educated move by the ACC would not only strengthen the conference in both major sports, it would also present the opportunity to contest the northeast market from the Big Ten and provide the conference the power to create an All-Atlantic Coast Television Network. An ACC Network with the right teams could easily charge a rate well above the Big Ten Network current charges when you consider the value of viewership outside of football season (namely basketball).
Since the ACC expansion, there have been some rumors that Boston College and Maryland would like to see some teams added from the northeast to lessen travel costs from an outstretched conference. If the Big Ten does take Rutgers, lets consider that the ACC would come north and offer membership to Pittsburgh, Syracuse, UConn, and West Virginia. All would make a great deal of sense for multiple reasons:
-- Traditional football powers in Pittsburgh, Syracuse, and West Virginia
-- Current above average football teams in Pittsburgh and West Virginia.
-- Big time basketball programs in UConn and Syracuse with close-to-elite teams in Pittsburgh and West Virginia.
Most important of them all, four brand new states under the ACC footprint. Why is this important? Look at the Big Ten Network model for charges against viewers in states that have a Big Ten team compared with those outside the footprint. Consider that the Big Ten Network price for states within the footprint is $1.10 per household compared to only $.10 for those in other states. Big difference. By adding Pennsylvania, New York, Connecticut, and West Virginia, your adding some major television markets that under the same agreement as the Big Ten market would be forced upon subscribers in the state. Without even considering these states as a whole, just consider the major metropolitan areas and the number of televisions in those alone.
New York, NY (7,493,530 TV Households)
Philadelphia, PA (2,955,190)
Pittsburgh, PA (1,154,950)
Hartford/New Haven, CT (1,010,630)
Harrisburg/Lancaster/York, PA (743,420)
Buffalo, NY (633,220)
Wilkes-Barre/Scranton, PA (593,480)
Albany/Troy, NY (554,070)
Charleston/Huntington, WV (501,530)
Rochester, NY (392,190)
Syracuse, NY (385,440)
While just sample of the major television markets in those states, your looking at ~16.5 million TV households. Pretty sizeable when you put into perspective the $1.10 per household the Big Ten Network charges and that is only considering the proposed new teams. When you look at the entire in state viewer footprint, over 37% of the country would be covered within the footprint.
Ignoring the financial impact and look at the conference as a whole. It has some big names both currently and historically. For football: Clemson, Florida State, Boston College, Georgia Tech, Miami, Virginia Tech, Pittsburgh, Syracuse, and West Virginia. For basketball: UNC, Maryland, Duke, UConn, Pittsburgh, Syracuse, West Virginia, Wake Forest, Boston College, etc.
Two conferences would be need and would make sense to split them up geographically, as it also seems to naturally account for strength of teams currently as well.

Northern Conference
Boston College
Connecticut
Maryland
Pittsburgh
Syracuse
Virginia
Virginia Tech
West Virginia
Southern Conference
Clemson
Duke
Florida State
Georgia Tech
Miami
North Carolina
NC State
Wake Forest
The number of either historical matchups or rivalries would be hard to between in-state and out-of-state teams without even consider some of these teams use to play each other on a regular basis.
My advice to the ACC Commissioner John Swofford, “Lets talk.”








